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SawBank > Blog > Banking & Finance > SadaPay Acquired by Turkish Neobank Papara in $30 Million Deal
Banking & Finance

SadaPay Acquired by Turkish Neobank Papara in $30 Million Deal

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Last updated: March 14, 2025 6:37 pm
Saw
Published: May 30, 2024
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In a positive move for the Pakistani fintech space, the Turkish-based Neobank Papara has bought out SadaPay, a leading fintech company in Pakistan, for around $30 million. This includes $10 million in funding that will be used to deepen SadaPay’s operations as a banking challenger in the country.

Contents
  • Regulatory Approval and Due Diligence
  • Strategic Significance and Growth Potential
  • Market Dynamics and Competition
  • Lessons for the Fintech Industry
  • Conclusion

Regulatory Approval and Due Diligence

This has been done by the State Bank of Pakistan (SBP), which has provided its regulatory approval to the acquisition, a significant development in this regard. Leaks that have made their way to the deal reveal that SBP was contacted several months ago to approve the agreement, which is expected to be made soon. There will be no change in the structure of SadaPay Pakistan Limited after the acquisition, as the entire team, along with management and directors, will remain the same. Brandon Timinsky, the founder of the company and the current CEO, will remain in his position.

Strategic Significance and Growth Potential

Papara views the acquisition proposal as a strategic decision to increase its market share in Pakistan by capitalizing on SadaPay’s already established network. This is expected to help SadaPay’s vision of expanding into the remittance business for Pakistani expatriates in the UK and Saudi Arabia. Another $10 million of the extra capital will be spent on technological enhancement and market expansion, making SadaPay a competitor of other companies in the fintech industry.

Market Dynamics and Competition

The acquisition comes at a time when the fintech sector in Pakistan is experiencing increased competition. New dynamic entrants have captured significant market share, diluting SadaPay’s potential customer base. Papara sees the deal as a strategic response to strengthen its position in the market and capitalize on the fintech sector’s growth potential.

Lessons for the Fintech Industry

This is evidenced by Papara’s recent acquisition of SadaPay, which clearly indicates the challenges that fintech startups face in emerging markets. Therefore, the issues of competition, economic conditions, funding constraints, and regulation offer a more intricate perspective on the sector’s situation. It is, thus, essential to highlight the lessons that can be learned from the deal: the necessity to be prepared for changes, to adapt to new circumstances, and to manage business effectively in conditions of uncertainty.

Conclusion

The recent acquisition of SadaPay by Papara is an exciting step for developing fintech in Pakistan. The development will likely provide SadaPay with the boost it needs in terms of capital, which could help the company get back on its feet and establish a pattern of foreign investment in Pakistani fintechs. The acquisition is a perfect example that demonstrates the significance of partnership and flexibility in the continuously changing fintech market.

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